
Movielink offers digital movie downloads to play on your computer, dvd player, video iPod, and soon to be released on the PSP and other mobile devices.
Founded in 2002,
Movielink is backed by Universal Studios, Paramount Pictures, Sony Pictures, Metro-Goldwyn-Mayer, and Warner Bros. Studios.
For
Blockbuster, the acquisition comes during one of the company's low points. Competition from cable providers offering video-on-demand and DVD-rental services including Netflix have cut into profits. With Movielink and Blockbuster total access, Blockbuster should see an increase of market share of competitors. Keeping up with the times is the mission of Blockbuster and so far they have achieved it with a little help from its friends.
"Blockbuster is committed to keeping pace with the changing needs of customers by offering them an expanding array of convenient ways to access entertainment content," said Jim Keyes, Blockbuster Chairman and CEO. "